Top 5 marketing books

“Marketing is the perfect mix between fire and math”, my old mentor used to tell me all the time. A place where science and creativity collide. I agree with him fully, however, I would argue that it is pointless to know that if you don’t know how to harness it. The best way to learn how to harness the science and art of marketing is to DO IT. The next best thing to do, while you are doing it, is to consume as much marketing content as possible. I would trade someone with a degree in marketing for someone with experience in the industry, and a bookshelf full of marketing books. The latter brings far more to the table. So with that being said, here are my top 5 marketing books to help broaden your skills in the marketing space.

1. How to Win Friends and Influence People by Dale Carnegie

   (you can read more on my thoughts about this book specifically here) This timeless classic has sold over 30 million copies worldwide and is a must-read for anyone in the marketing industry. Although not specifically about marketing, it teaches valuable skills in communication and persuasion that can be applied to any business situation. Carnegie's principles of empathy, active listening, and building relationships are particularly relevant to modern-day marketing, where authenticity and personalization are key. (BUY HERE)

2. StoryBrand by Donald Miller:

   This book is a game-changer for anyone who wants to create a clear and compelling message that resonates with their audience. I personally spent thousands of dollars to become a storybrand consultant and my clients have made millions specifically because of this one book. Miller's StoryBrand framework helps businesses clarify their messaging and position themselves as the guide in their customers' journey, rather than the hero. The book offers practical tips on how to craft a story that captivates your audience, and how to use that story to drive sales. (BUY HERE)

3. The One Page Marketing Plan by Allan Dib:

   You will walk away from this book with a single page strategy on how to market your business or product. This book simplifies the process of creating a marketing plan by breaking it down into a single page. It covers the essential elements of marketing, such as identifying your target audience, defining your unique selling proposition, and creating a marketing calendar. The One Page Marketing Plan is a practical guide that helps businesses focus on what really matters in marketing, rather than getting bogged down in details. (BUY HERE)

4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk:

   In this book, Vaynerchuk shares his expertise on social media marketing, offering practical advice on how to create content that engages your audience and drives conversions. He emphasizes the importance of giving value to your audience before asking for anything in return (the "jab, jab, jab"), and then delivering a powerful call to action ("right hook"). This book is a great resource for businesses looking to make the most of their social media presence. (BUY HERE)

5. Save the Cat! by Blake Snyder:

   Understanding the concepts in this book will help you turn your iPhone into your most powerful marketing tool. While not specifically about marketing, this book is the only book i have ever found that will deliver to you a complete mastery of storytelling. Snyder, a Hollywood screenwriter, breaks down the structure of successful movies and shows how to capture the mind of the audience. He emphasizes the importance of creating a compelling story that resonates with your audience. (BUY HERE)

In conclusion, these top 5 marketing books offer valuable insights and practical advice for businesses looking to improve their marketing strategies. They all highlight the importance of storytelling in marketing and offer unique perspectives on how to craft a message that resonates with your audience. By incorporating the lessons from these books into your marketing approach, you can take your business to the next level and achieve greater success.