Weekly Chats about culture will boost your marketing efficacy.

Being stagnant is the DEATH of effective marketing. In today's fast-paced world, culture and trends are constantly changing. For marketers, staying up-to-date with the latest cultural movements is essential to creating successful campaigns. This is why adding a 30 minute “culture chat” once a week will increase the longevity and efficacy of your strategies.

A culture chat is a simple and effective way to ensure that your marketing team stays informed and up-to-date with the latest trends and cultural movements. The concept is simple: once a week, for thirty minutes, everyone on the team gathers to discuss what's going on in culture. This could include anything from the latest fashion trends to current events, music, movies, and social media.

At first glance, this may seem like a waste of time (beyond the hidden team building aspect here). After all, shouldn't your marketing team be focusing on creating campaigns, not talking about what's going on in pop culture? The truth is, however, that understanding culture is the lifeblood of creating successful campaigns that resonate with your audience. When your team has a deep understanding of what's going on in the world around them, they can create campaigns that feel timely, relevant, and engaging.

In addition to helping your team stay informed about the latest trends and cultural movements, a culture chat can also help to foster a sense of teamwork and collaboration. By giving everyone a chance to share their thoughts and ideas, you create a sense of community and collaboration that can help your team work more effectively together.

So why is it so important to be constantly changing and growing with the culture? The answer is simple: because your audience is constantly changing and growing. (See my post about high-speed, low-drag marketing here.) As new trends emerge, your audience's interests and preferences will shift. If you want to create campaigns that resonate with your audience, you need to stay on top of these changes.

In addition to keeping up with the latest trends, it's also important to be proactive about understanding your audience. This means conducting research, analyzing data, and staying in touch with your customers' needs and preferences. By doing so, you can ensure that your campaigns are always on-point and resonate with your target audience.

In conclusion, a weekly culture chat can be a simple and effective way to increase your marketing team's quality. By staying up-to-date with the latest trends and cultural movements, your team can create campaigns that feel timely, relevant, and engaging. And by fostering a sense of teamwork and collaboration, you can create a culture of innovation and excellence that will help your team succeed for years to come.